GM Creative Art Blog

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How we work exactly – our web design process explained in a few brief words

Web designers often think it’s all about wireframes, code, and content management, when in fact it’s all about having a web design process that aligns with a good strategy.

Well-designed websites are not all about aesthetics, they attract visitors and help them understand the company, branding, and product, through a couple of factors, like visuals, text, and interactions. This means that every element on the website needs to work towards a predetermined goal.

For us, website creation can be summarized into a few steps presented below:

  1. Goal identification: When we make a website, we want to determine what goals the new website needs to fulfill. I.e.,its purpose.
  2. Scope definition: Once we know the site’s goals, we can define the scope of the project. I.e., what web pages and features the site requires to fulfill the goal, and the timeline for building those out.
  3. Sitemap and wireframe creation: With the scope well-defined, we can start digging into the sitemap, defining how the content and features we defined in scope definition will interrelate.
  4. Content creation: Now that we have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimization (SEO) in mind to help keep pages focused on a single topic. It’s vital that you have real content to work with for our next stage:
  5. Visual elements: With the site architecture and some content in place, we can start working on the visual brand. Depending on the client, this may already be well-defined, but you might also be defining the visual style from the ground up. Tools like style tiles, moodboards, and element collages can help with this process.
  6. Testing: By now, you’ve got all your pages and defined how they display to the site visitor, so it’s time to make sure it all works. Combine manual browsing of the site on a variety of devices with automated site crawlers to identify everything from user experience issues to simple broken links.
  7. Launch: Once everything’s working beautifully, it’s time to plan and execute your site launch! This should include planning both launch timing and communication strategies.

This is the process we use, but this does not mean we have the best web design process out there. We are constantly learning and evolving, so we are very interested to learn what does your process looks like?

A key fact to remember is that once a website goes live, you can test, improve it with new features, refine the messaging and monitor analytics, so in a way, you can say that work on a website never ends.

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